WTF Is Michelin Star Food?

Morning Michelin!

Check this out, the original Michelin Man from 1894:

Nifty, huh?

You see his roller skates?

Lol.

Okay but then they got kinda creepy:

Agh!

And they started to get in fights:

Honestly, I don’t even know.

Let’s try some ads?

Enough enough enough.

Creepy.

Anyway, what does this whole Michelin Tire thing have to do with fine dining??

It’s an unlikely match up.

So 1889. Clermont-Ferrand, France.

Ahh, oui. Beautiful Clermont-Ferrand, France.

Nothing at all out of the ordinary.

Ahh, oui.

The car enters town.

And these two brothers, André and Édouard Michelin want a piece of the new car industry.

So they get thinking.

And they decide they’ll start a tire company to supply all of the new cars.

The only problem?

There weren’t that many cars in town.

Michelin Tires had no business.

So they needed to devise a way to sell more tires.

Halt!

This is an ad. And you’re under arrest.

Cause of arrest?

Your sh*tty videos.

Work with our video editors instead.

Just send over an idea with files and get back eye-searing, brain-melting, explainer videos, ads, product demos, and clips.

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So in need of selling more tires, the brothers come up with this — The Michelin Guide:

Look inside:

It was a handbook filled with the best hotels, mechanics, gas stations, and restaurants in France!

Why?

Well it would make people want to explore France by car…

And people exploring France by car means…they need more tires!

It totally worked.

These two brothers made driving a thing by giving people something to go do – explore the Michelin destinations.

I mean just look at their 3-star rating system:

Worth a stop…

Worth a detour…

Worth a special journey…

Brilliant, lads.

Stay Cute,
Henry & Dylan 🌈

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